Assistant Professor – Marketing
Dr Ritu Chhikara is an Assistant Professor at School of Management, BML Munjal University. She holds a PhD in Retail Management from Faculty of Management Studies, University of Delhi. Prior to Phd she worked with Microsoft India, in Sales and Marketing domain. She was involved in their public sector education business. Dr Ritu has a Master’s in Business Administration with specialization in Marketing from FMS, Delhi. She is an engineer in Electronics and Communication and has worked with Birlasoft as a Software Engineer.
Currently, she is working on a project titled “State of Retail Education in India: Identifying the Gaps between Industry and Academia”. This is funded by Indian Council for Social Science Research (ICSSR). She is a regular writer in business magazines and her recent articles have featured in Business Today, SME World, SAR Economist etc.
Her current research interest is in the area of Retailing in Emerging Economies (particularly India), Consumer Behaviour, Relationship Marketing Strategies and Customer Experience Management. Dr. Ritu has presented papers in National and International Conferences of repute. She has also published papers in peer reviewed journals.
Her other interests include reading history, swimming and practising yoga.