Assistant Professor – Sales & Marketing
Ruchi Garg is an assistant professor in the School of Management at the BML Munjal University. She is pursuing her fellowship programme in management (FPM) from Management Development Institute, Gurgaon. Her FPM topic is “An investigation into the concept of Brand Love and its proximal and distal co-variates: A mixed method research in India”. Prior to this, she did her M.Phil in Management from C.D.L.U, Sirsa. She also qualified UGC- NET and JRF in Management. She has two years of experience in teaching. She did her MBA from Maharishi Dayanand University, Rohtak. She has expertise in several software tools like SPSS, AMOS, etc.
In addition to this, she has published her research papers with national and international journals. She has also presented number of research papers in National and International conferences. She is a reviewer of Journal of relationship marketing. Her research interest includes Consumer-brand relationship, Brand love, Sustainability marketing, and Word-of-mouth communication.