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Syllabus

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  • The MBA in Marketing course at BMU aims to impart superior training via an advanced and innovative management programme. The syllabus has a particular focus on the marketing electives and follows a practical learning approach integrated with theoretical classes.

    The syllabus aims to lay a strong base of the elementary management subjects such as economics, finance, human resources, banking, data science, international markets, and investments.

    The coursework aspires to sharpen the analytical skills of the students in addition to imparting knowledge about international marketing, marketing metrics, omni-channel marketing, digital and social media marketing. This will help the students to analyze consumer behavior and identify the potential markets to frame successful marketing campaigns.

    The syllabus seeks to cultivate expertise in brand development marketing by teaching about tools of IMC, brand management, service marketing, relationship marketing, etc. This will enhances the understanding of students about the diverse and complex marketing operations.

    Students get real-time learning opportunities via Practice School and summer internships in top industries of their domain. This will help them to stay in touch with current marketing trends as well as to gain real-life work experience. The students become industry-ready professionals possessing the right balance of theoretical and practical knowledge.

    Additionally, they have a chance to study global business practices and trends via Global Leadership Programme conducted in London by the Imperial College of Business Studies

    MBA in Marketing – Syllabus & Subjects

    CategoryCourse TitleCreditHours
    FoundationFinance for Non-Finance020
    FoundationPersonal Journey for Excellence

    (Strength Finder and Training Need Identification Workshop)
    010
    CoreJoy of Management432
    CoreMicro-Economics432
    CoreBusiness Statistics432
    CoreMarketing and Consumer Behaviour432
    SkillExcel Spreadsheet Modelling324
    SkillWritten Analysis and Communication324
    ProjectSankalp – Social Entreprenurship Project
    22206

    CategoryCourse TitleCreditHours
    CoreOrganizational Behaviour432
    CoreMarketing of Products and Services432
    CoreFinancial Reporting and Analysis432
    CoreBusiness Research Methodology432
    CoreOperation Research432
    CoreMacro Economics & Policy432
    SkillBusiness Communication & Presentation Skills (plus Lab hours 20/30 hours)324
    27216

    CategoryCourse TitleCreditHours
    CoreCosting Products and Services432
    CoreSynthesizing and Analyzing Data using R432
    CoreManaging Operations and Supply Chain432
    CoreHuman Resource Management432
    CoreIndian Banking and Financial Markets432
    PerspectiveIndian Economy in the Global Context324
    PerspectiveCritical Reasoning and Systems Thinking324
    26208

    CategoryCourse TitleCreditHours
    CoreManaging Stakeholders and Legal Processes432
    CoreManaging Financial Resources432
    CoreBringing Ideas to Market432
    CoreStrategic Management432
    CoreProject Management432
    CoreData Science Using R and Python432
    SkillSelling, Negotiation and Persuading Skills324
    27216

    CategoryCourse TitleCreditHours
    CoreSummer Internship – 08 Weeks8

    CategoryCourse TitleCreditHours
    FoundationPersonal Journey for Excellence (Strength Finder and Training Need Identification Workshop)010
    CoreManagement of Design324
    CoreBusiness Model and Intellectual Property324
    CoreLeveraging IT for Business324
    ElectiveElective-1432
    ElectiveElective-2432
    ElectiveElective-3432
    SEEP040
    Global Module Track -International Business @ Summer School Abroad
    21208

    CategoryCourse TitleCreditHours
    CoreCorporate Governance and Social Responsibility324
    CoreAnalyzing and Mitigating Risk324
    ElectiveElective-4432
    ElectiveElective-5432
    ElectiveElective-6432
    SkillProblem Solving and Consulting Skills324
    ProjectApplied Business Research (To be continued over Module 8)
    21168

    CategoryCourse TitleCreditHours
    CoreCapstone Simulation324
    ElectiveElective-7432
    ElectiveElective-8432
    PerspectiveEthics and Indian Ethos324
    14112

    CategoryCourse TitleCreditHours
    CoreIntegrated Decisions Making4
    SkillLeadership Development324
    ProjectApplied Business Research Project8
    ProjectSankalp- Social Entreprenurship Project8
    2324

    Please Note: The course curriculum is subject to revision.

    • MBA First Year Syllabus : All students study common courses – the required curriculum – in the first year divided into four modules of 8 weeks duration. The first year MBA Syllabus comprises of 21 core, skill and perspective courses spanning all areas of management.
    • MBA Second Year Syllabus : In the second year, students take up a broad range of core, skill and elective courses. Elective courses give students the flexibility to extend their learning to subjects beyond the core. They will have the option to study courses in Information Systems, Finance, Human Resources Management, Marketing, and Operations.

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