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  • Davinder Singh Associate Professor
    • School Schools of Management
    • Department/Programme BBA
    • Position (additional roles) Assistant Dean – Strategy & innovation
    • Email davinder.singh@bmu.edu.in

    Prof. Davinder Singh has over 25 years of extensive industry experience, both with global companies (such as The Coca-Cola Co. and Foster’s International) and Indian companies (such as NDDB, Jagatjit Industries and CavinKare). He has held senior management roles in these organizations. His work has taken him beyond India, to central Asia and Africa, where he has led wide-ranging marketing initiatives and built the marketing capability of the organizations he has worked with.

    Prof. Singh enjoys engaging students and business executives on topics of marketing and innovation. He considers innovation integral to marketing and business. As the regional marketing manager for Coca-Cola India, his innovative marketing for the brand portfolio of The Coca-Cola Co. in north India resulted in the company gaining market leadership. As part of senior management, he had driven the transformation of the business models at Foster’s India and made them relevant to the market context. Under his stewardship as director, new product commercialization, Coca-Cola India, the innovation pipeline for the company was created with the ability to increase operating profits by over 10%.

    • Strategic Management
    • Bringing Ideas to Market
    • Entrepreneurship
    • Pricing Revenue Strategies
    • Graduation In: Physics
    • Graduation From: St. Stephen’s College, Delhi University
    • Graduation Year: 1986
    • Post Graduation In: Rural Management
    • Post Graduation From: Institute of Rural Management, Anand (IRMA)
    • Post Graduation Year: 1988
    • Doctorate In: Pursuing
    • Doctorate From: Management Development Institute (MDI), Gurgaon
    From - To (Year)Designation & Organization
    2009 onwardsFounder, TARU Innovations Consulting
    2009 2010Business Head, CavinKare
    2006 – 2009 & 1994-2001Director – New Products Commercialisation, Coca-Cola India
    2005-2006Head Marketing, DUFIL, Nigeria
    2001-2004GM – Marketing, Foster’s India
    1989 - 1994Jagatjit Industries Ltd.
    • Open Innovation
    • Measuring Innovation Capability
    • Absorptive Capacity
    • Singh, D., Kalia, V., 2013, ‘Books for Change-Reorienting Business and Marketing Strategies’, Ivey Publishing
    • Singh, D., Gosain, U., 2015, ‘Fieldfresh – Frozen Vegetable Business’, Ivey Publishing
    • Singh, D., Sahu, A., 2016, ‘Forbes Technosys Limited (A) & (B): Bill Payment Kiosk Business’, Ivey Publishing
    • Singh, D., 2015, ‘Research Focus and Methodologies for Understanding Innovation in Small-Medium Enterprises’, International Journal of Entrepreneurship and Business Environment Perspectives, Vol.4(2), pp.1662-68

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