Academics

Top 5 Marketing Books of All the Time for MBA Aspirants

Reading should be a daily chore for an MBA aspirant. There exist many marketing books that would guide MBA aspirants for a better future. Apart from that, reading also helps in expanding your vocabulary, providing tranquillity, and improving your analytical as well as thinking skills. Lots of marketing books are written every year. However, most of the MBA students do not have time to discover all of them due to the lack of time. Here is a list of top 5 marketing books that are worthy of special attention:

MBA in Marketing

  • Good to Great by Jim Collins

This particular book involved a lot of analytics before it was released. Jim Collins along with his team analysed how a lot of companies flourished. What becomes abundantly clear in reading this book is that there is no secret program, no “good luck” or “right timing” that was alone responsible for the success of any of the companies discussed in this book. Instead, Collins has described that these companies simply defined their fundamental asset and then systematically changed their behaviours and actions to ones that complimented those strengths. Repeating these focused activities over time led them to fantastic success. The reason why this book is so compelling is that it not only mentions the findings but also instructs on how to reconstruct the similar effects in your own business.

  • Snapshots from Hell

This book has been written by a very influential man whose career hinged on the words he penned. Mr Peter’s quest for knowing everything about the business world made him get into one of the most prestigious B – Schools in the world- Stanford. The book evidently differentiates the business administration specialisation with various other courses which help in grasping theories, quantitative disciplines, financial, practical, and at the same time doing a lot of mental labour isn’t an easy chore. Grasping every aspect of the business, right from finance, marketing, human resources, operations, and statistics, is certainly not a piece of cake. The book is thought-provoking and written from a student’s point of view. It is a must-read for a student pursuing MBA in marketing.

  • Outliers by Malcolm Gladwell

In this book, Malcolm Gladwell outshines at pinpointing a social phenomenon, be it snap judgments (Blink) or cultural epidemics (The Tipping Point); putting forward his thesis; and demonstrating his evidence through a series of engaging, short, and self-encapsulated histories. Gladwell has examined the phenomenon of fantastic stories of success often attributed to the tenacity, high achievement, innate individual talent, and hard work. The writer doesn’t mark down the requirement of ability, and he points to hard work as an essential factor for accomplishment in any endeavour. However, he finds in these stories about success, factors such as cultural heritage, timing, and circumstance play an overlooked yet critical role often. This book is an ode to these unsung heroes.

  • Straight from the Gut by Jack Welch

The author of this book, Jack Welch, is the former Chairman and CEO of General Electric. This book is an autobiography of Jack Welch’s GE years and does not talk about on deep management theory. Furthermore, it does a fantastic job of displaying the management task as a discipline and art that can be learnt, enhanced and mastered instead of personal charisma or various other standard leadership stereotypes.

  • Connect the Dots by Rashmi Bansal

It is one of the few English books written with an Indian audience in mind. ‘Connect the Dots’ is an assortment of 20 inspirational stories   of businesspersons who never attended a B-school and were instead driven by the longing to realise their passions and fulfil their dreams. The moral of the stories is quite simple – You need dream big and make it happen. This book is written in a conversational form, wherein the author enquiries the subjects and appreciates their words with perceptive statements. This book is ideal for students pursuing MBA in marketing.

All the above marketing books are about many real-life corporate situations, turning around businesses, entrepreneurs and so much more. Head to the bookstore, and grab one of these to start thinking like a top marketing executive!

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